Legal SEO and AI search for law firms
Case studies
Real numbers with the caveats left in, plus one strategy audit clearly labeled as projected. Client details are anonymized unless the client approved otherwise.
Client results: personal injury, three-office firm
Traffic up, phones flat: reading a three-office firm’s real numbers
Search visibility improved across the board. Call volume barely moved. The two aren’t the same metric, and this is what the gap between them looked like.
Read the case studyClient results: criminal defense and personal injury firm
Search up, phones down: when rankings and calls disagree
Rankings moved in the direction the strategy intended. The phones told a different story in one practice area, and I don’t yet know why.
Read the case studyAI visibility: personal injury firm
Checking AI visibility by hand
Dashboards report citations. They don’t always show whether an engine recommends the firm. So I tested directly.
Read the case studyCase study: personal injury, Pompano Beach, FL
How a Pompano Beach Injury Law Firm went from page two to the Map Pack in six months
The audit, the methodology and the results, from the strategist who led the engagement.
Read the case studyStrategic framework
Serious-injury search strategy for a boutique trial firm
A trial firm with eight-figure results was invisible in AI search. Here’s how I’d fix it in 90 days.
Independent audit from public information. Outcomes are projected, not client results.
Read the audit
Want to know what your own numbers are saying?
Every case study here started with the same question: what is the data actually showing, and what is it hiding?
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