AI visibility: personal injury firm
Checking AI visibility by hand
Dashboards report citations. They don’t always show whether an engine recommends the firm. So I tested directly.
Situation
A regional personal injury firm wanted to appear in AI answers — not just be crawled by them.
What I did
- Upgraded content with on-page and off-page signals to encourage citations and mentions
- Used bottom-of-funnel prompts to strengthen content on the relevant pages
- Analyzed which features the engines pulled — experience, practice areas, location, injury types — and built the optimization around them
- Strengthened local signals: Business Profile updates, location pages, geographic backlinks
What I tested
Logged out, in a private window, I ran about five unbranded prompts across Google AI, ChatGPT, Gemini, and Perplexity during a recent test. In about four of five, the firm and several of its partners were named as a local firm with experience.
A cleaner signal
From a different client account, measured through first-party analytics.
AI-referred users, year over year
Latest 12 months vs. the prior 12 months
What I’d build
A fixed prompt panel drawn from real demand data, with citations, brand mentions, and hand-tested recommendations reported as separate lines — not blended into one visibility score.
Want to know whether AI engines recommend your firm, not just cite it?
A citation means an engine used your page. A recommendation means it named you. A good report separates the two and checks the difference by hand.
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